Gold Medal Flour

The Gold Medal Flour sign rises large against a flat blue sky in this Ana Inciardi mini print, rendered in her characteristic limited-palette screen print style. The composition looks upward at the iconic neon sign structure, its bold golden lettering spelling out the brand name across three stacked lines above a blocky industrial building in warm amber and tan tones. Dark crosshatched metalwork supports the signage, and the mill building below shows small rectangular windows and angular forms typical of the industrial milling architecture along the Mississippi River in Minneapolis.

The Gold Medal Flour sign has stood above the Washburn-Crosby Company milling complex in Minneapolis for decades and remains one of the most recognized landmarks along the city's riverfront. General Mills, which grew from Washburn-Crosby, still produces Gold Medal Flour today. Collectors are drawn to this print because it captures a piece of genuine American industrial and food history through a graphic image that has strong regional nostalgia, particularly among those with connections to the Twin Cities.

The sign itself has an almost typographic quality that suits Inciardi's bold, flat approach, and the warm yellows against the cool blue sky translate beautifully at the small scale of a mini print. As a landmark print, it pairs naturally alongside her other architectural and city subjects. The print appeals both to general Inciardi collectors and to those who focus on place-based work, making it a crossover piece that bridges food history, industrial heritage, and urban iconography within a single tight composition.